Targeted publications are a new venture in 2012. Our special interest glossy magazines connect people with common interests and the advertisers who want to sell to them.
These publications feature a mix of high quality articles, photos and advertising. We have engaged an award winning veteran magazine editor and team of writers, photographers and designers to produce our locally driven targeted publications.
We deliver to neighborhoods populated by high concentrations of people in a defined target audience for each magazine. Our sophisticated database and strategic analytical tools will be the engine that drives the results for these publications. They provide household specific information to define the target audience and the highest concentrations of where they live while identifying the best advertising prospects for each zoned publication.
Current Publications
Healthy Moms, Healthy Kids
A new glossy publication connecting advertisers directly with affluent parents and active buyers in their marketplace. Advertisers in this publication will reach upscale neighborhoods with targeted audiences that are looking for the products and services they offer.
Here’s why we think an advertisement in Healthy Moms, Healthy Kids works well for our advertisers:
- We offer a specialized content environment aimed at families. Our editorial content is about issues of the day, as well as products, services and activities that relate to mothers and their children. Our readers will use the articles in Healthy Moms, Healthy Kids to improve their own lives.
- We bring a local focus. Unlike other similar parenting publications, readers will get local information that they need. We’ll present articles about people just like our advertisers’ customers who shop in Houston and its affluent suburbs for their daily services and activities.
- Distribution is highly targeted to our advertisers’ best customers. We used our sophisticated database and analytical tools to identify the neighborhoods with the highest concentration of our advertisers’ best customers—affluent mothers of children from birth to 10 years old. Our targeted saturation distribution offers them the precision of direct mail without the high cost.
- Brought to you by people you know and trust. We’re ASP Westward, the largest publisher of community newspapers in Texas. We’ve been publishing themed magazines along with our newspapers for more than 37 years. We have the talent and resources to create a high quality publication that you can rely on to deliver your message to the people you want to reach.
For our readers, Healthy Moms, Healthy Kids will be a dependable guide to activities, entertainment, health care, products and services for upscale mothers in affluent suburbs. Whether they’re seeking dermatological care, spa treatments, new vehicles or other goods and services, we plan to provide them with the resources that they need. Our readers want to improve their busy lifestyles, and they will depend on you, our advertisers, to help them do that. We look forward to having you join us as we launch this exciting and timely publication for the Houston area.
Click here to view the Healthy Moms, Healthy Kids advertiser kit.
Create Your Dream Backyard
An exciting and interesting glossy publication in Houston serving new affluent neighborhoods.
Create Your DREAM BACKYARD connects advertisers directly with affluent homeowners and active buyers in their marketplace. Advertising in this publication will help them reach new, upscale neighborhoods with targeted audiences that are looking for the outdoor products and services that they offer.
- We offer a specialized content environment. Our editorial content is strictly about pools, patios, outdoor kitchens, landscaping and closely related subjects. Our readers will use the articles in Create Your Dream Backyard to plan improvements to their own homes.
- We bring a local focus. Unlike other similar publications, readers will get local information that they can identify with. We’ll present articles about people just like your customers who have built their dream backyards in Houston and its affluent suburbs.
- Distribution is highly targeted to your best customers. We used our sophisticated data base and analytical tools to identify the neighborhoods with the highest concentration of your best customers—affluent homeowners in newer developments. Our targeted saturation distribution offers you the precision of direct mail without the high cost.
- Brought to you by people you know and trust. We’re ASP Westward, the largest publisher of community newspapers in Texas. We have the talent and resources to create a high quality publication that you can rely on to deliver your message to the people you want to reach. Our editorial and design team for this publication has more than 20 years experience and has won national awards for their city magazines, as well as college alumni publications.
For our readers, Create Your DREAM BACKYARD will be a dependable guide to upscale outdoor relaxation and entertainment, providing resources for their dream pools, patios, outdoor kitchens and landscaping design. Our readers want to come home to a resort every day and we will provide them with the resources that they need.
Click here to view the Create Your Dream Backyard advertiser kit.
